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National Repository of Grey Literature

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Analysis of chosen travel agency offer Hlinková, Zuzana ; Petrů, Zdenka (advisor) ; Voříšková, Barbora (referee) The goal of bachelor's thesis "Analysis of chosen travel agency offer" is to prove the hypothesis that a travel agency's offer is influenced by the agency's size. The goal will be achieved by analysing and comparing offers from small, medium and large sized travel agencies. The first chapter will define basic terminologies related to tourism and travel agencies. The second chapter will be dedicated to characteristics of small, medium and large sized travel agencies. The criteria used to evaluate the offers will be documented in chapter three. The fourth chapter will analyse and compare the offers. In the conclusion of the thesis, the hypothesis will be proved by several criteria and disproved by several others. Detailed record

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